Instagram Post/Reel/TikTok swipe file

1. Photo of you with fun facts
2. Dogs at weddings carousel
3. Creative group photos carousel
4. Dancefloor carousel
5. Winter wedding inspo
6. Tell a story from a wedding
7. Cake
8. Women doing speeches carousel
9. Funny faces carousel
10. Black and white carousel
11. Supplier shout out
12. When to get in touch?
13. Which package to book?
14. Should you get prep covered?
15. Best time for photos
16. How many group shots?
17. X ways to save money on your wedding
18. How to choose a photographer
19. Answer different FAQs
20. Things that annoy you (series)
21. Things that happen at weddings (series)
22. This crazy thing happened at yesterday’s wedding
23. X tips for looking good in your photos
24. X best venues in county/city
25. Catchphrase / series
26. How you organise confetti
27. how much of the day is posed
28. when you like to do group photos
29. where to get ready eg venue, home
30. How and when you do sunset photos
31. Which confetti to buy?
32. Confetti inspiration carousel
33. Rain on a wedding day carousel
34. Portrait poses carousel
35. Availability update
36. Tears carousel
37. First kiss carousel, talk about where you stand and why
38. Walking portraits, talk about why you do this
39. Parents seeing bride/groom for the first time
40. Unexpected things you’ve seen at weddings
41. Wedding transport inspo (tag suppliers)
42. Why have a second shooter (comparison photos)
43. Don’t want a first dance? Alt options
44. Amazing venues near you
45. Supplier recommendations
46. Brides in suits
47. Colourful dresses
48. Shoe alternatives
49. Ceremony backdrop ideas
50. Themed wedding photos
51. Photos of silly/awkward/stylish/etc couples and caption about your clients
52. Docu shots and caption about how you work and why they need docu shots
53. Ceremonies with quirky backdrops
54. Themed wedding inspo eg goth, festival, etc
55. How to accessorise to make your outfit more alternative
56. How you do candids
57. How you shoot groups
58. Editing before and after
59. What’s in my bag
60. My desk vs real life
61. Timeline after the wedding
62. What you see vs what I see (Clip of you shooting/a phone shot vs your pic)
63. What it’s like being a wedding photographer
64. What you wear to a wedding
65. All the jobs you do (admin, social, crowd management)
66. Turn highlight Stories into a Reel
67. Ceremony reading ideas
68. Ceremony layouts
69. Ask: if budget was irrelevant, where would your dream wedding be?
70. Ask: Would you rather get married on a beach or in the mountains?
71. Funny wedding stories.
72. What you do before and after a wedding shoot
73. What you’re reading/watching/listening to (and ask them to share theirs or recommend some to you).
74. Show something through your eyes. A view from a picturesque walk, something that made you laugh.
75. Tell a joke. It doesn’t even have to be your own, but bonus points if it has relevance to your work!
76. Tell the story behind your logo or business name
77. Show what happens behind the scenes in your business.
78. Share an article about your industry and add your opinion to it. Don’t just say “love this” or “a must-read”.
79. Share what you agree/disagree with and invite others to share their thoughts too.
80. (Re)introduce yourself.
81. Tell them why you take photos in your particular style.
82. Show who inspires you.
83. Share bits about your local area.
84. Ask where they’re up to with their planning
85. How to book you
86. #OOTD outfit of the day – what you wear to weddings vs at home
87. #justthetwoofus – play yourself and a client in a skit
88. What do you love about a particular photo you took?
89. What’s your fave photo you’ve ever taken and why
90. Something that went wrong and what you learning from it
91. How you deal with portraits, with your ideal client in mind
92. When you start coverage
93. Why prep is great to have photos of
94. Top tips for getting ready part of the day (eg don’t get drunk, face a window)
95. Your fave florists
96. Your fave bands
97. Your fave venues and why
98. Weird things that have happened at a wedding 

Blog post (content marketing)

Conversion posts – get them booking, they’re ready! (Call to action – get in touch!)

1. Different types of wedding photographer
2. Do you even need a wedding photographer?
3. How you work on the wedding day
4. What’s involved in booking you as a wedding photographer
5. Behind the scenes after the wedding – editing process
6. What if I look bad in my photos?
7. Can I afford a wedding photographer?
8. Will my wedding photos look dated in 10 years?
9. Things to ask your photographer
10. How to not look awkward in your wedding photos
11. How to pose for wedding photos
12. How to get group photos done quickly
13. XX places for an engagement shoot in [area]
14. How to choose a wedding photographer
15. Every time your clients ask a question, turn it into an informative post (expand on your FAQ)
16. A personal story so they get to know you
17. Your travel photos
18. Behind the scenes (so they value you and appreciate what you do)